Publication
Valentini, C., van Zoonen, W., & Elving, W. J. L. · Social Media for Progressive Public Relations (Routledge) · 2023
Tracks how ten major European corporations used social media for CSR communication across two periods, 2012–2013 and 2019–2020.
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Publication
Muftugil-Yalcin, S., & Mooijman, A. · Public Policy and Administration · 2023
A qualitative study of how Amsterdam's municipality and social entrepreneurs work together, and where their operating logics pull apart.
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Publication
Reuver, M., Polimeno, A., Fokkens, A., & Lopes, A. I. · Proceedings of the 4th Workshop on Computational Linguistics for the Political and Social Sciences · 2024
Applies Value-Belief-Norm theory to stance detection, comparing how crowdworkers and NLP specialists annotate discussion of European sustainability initiatives.
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Publication
Albusaidi, S. N., van den Broek, T., & Boersma, K. · Business Ethics, the Environment & Responsibility · 2024
How social media audiences judged the authenticity of Tesla's ventilator initiative during the pandemic.
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Publication
Brugman, B. C., van Huijstee, D., & Droog, E. · New Media & Society · 2024
Examines what misleading CSR claims do to audiences on social media, and how effective debunking them turns out to be.
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Publication
Muftugil-Yalcin, S., & Klas, A. · Social Enterprise Journal · 2025
Eighteen interviews with Dutch food-waste social enterprises, examining why they measure impact at output level but resist measuring it at outcome level.
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Publication
Laaksonen, S.-M., Olkkonen, L., & van den Broek, T. · Communicating in the Face of Global Crises (Routledge) · 2025
A book chapter on how companies positioned themselves as corporate citizens during the COVID-19 crisis.
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Publication
Morren, M., Fitzgerald, J., van Koningsbruggen, G. M., Johnson, A. E., & Kok, K. · PsyArXiv · 2026
A framework for understanding the drivers and environmental influences behind dietary transitions towards a sustainable food system.
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Publication
Lopes, A. I., Lopez Ortega, A., & van der Velden, M. · SocArXiv · 2026
A survey experiment in the Netherlands examining when audiences read diversity advertising as political, and how that differs across ethno-religious and sexual-orientation diversity.
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Publication
van Koningsbruggen, G. M., Lopes, A. I., Arendsen, J., & Tielbeek, J. J. · Social Marketing Quarterly · 2026
A mixed-methods study using the Reasoned Action Approach to identify the beliefs shaping whether university programme directors intend to make a sustainability course mandatory.
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Publication
Lopes, A. I., & De Keyzer, F. · The Impact of Marketing Strategies on Society (Palgrave Macmillan) · 2026
A book chapter on how corporate advocacy on social media can function as a lever for societal change.
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Publication
De Keyzer, F., Lopes, A. I., & Zwijnenburg, T. · International Journal of Advertising · 2026
Applies the Information Adoption Model to ask when sustainability influencers actually shift what consumers intend to do.
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Publication
Castro-González, S., Lopes, A. I., Fernández-Ferrín, P., & Bande, B. · International Journal of Strategic Communication · 2026
How social influence and self-image expression shape the way consumers pass on CSR messages about digital-native food brands.
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Toolkit & Report
Lopes, A. I., & Gonçalves, J. · SocArXiv · 2026
The Hub's first white paper. We analysed the social media posts of the top 20 European and US companies for diversity-related content before (2024) and after (2025) the election of Donald Trump, and found a decline in both regions in 2025.
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