Ana Isabel Lopes' research explores the intersection of corporate communication, marketing, public relations, and social impact. Ana examines how corporate social responsibility (CSR) communication influences society beyond traditional corporate metrics.
Based at the VU, Ana also studies how strategic communication can be used to lead to sustainable consumer behaviours. Drawing on her professional background as a communication practitioner and marketing manager, she collaborates closely with corporations and NGOs to conduct research that drives meaningful societal change.
Expertise
Publications in our resource library
- Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change
- Corporate Social Responsibility and Electronic Word-Of-Mouth: A Social Influence and Self-Image Expression Perspective on Food Digital Native Vertical Brands
- European and US companies communicate less about diversity post-Trump election
- Program Directors’ Beliefs on Implementing a Mandatory Sustainability Course: A University-Wide Study
- The ‘greenfluencer’ effect on consumers’ sustainable behavioral intentions through the lens of the Information Adoption Model
- The Selective Politicization of Diversity Advertising
- Topic-specific social science theory in stance detection: a proposal and interdisciplinary pilot study on sustainability initiatives
